The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Matchbook Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Slipped Poster Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
CHOCOLATE Agency: BBDO / Singapore Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier Agency: Tom Gianfagna Inc. / New York Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker Agency: Quadrant Communications / Mumbai Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: Sawyer Riley Compton / Atlanta Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2002 Advertising Gold Pencil

BBDO / New York

Guinness

Matchbook

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02028A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Slipped Poster

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02030A

2002 Advertising Merit Award

BBDO / Singapore

Bayer S.E.A

CHOCOLATE

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02337A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Hard Day Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02338A

2002 Advertising Merit Award

Tom Gianfagna Inc. / New York

Blue Note Music

Incredibly Powerful Amplifier

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02339A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Before

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02340A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Tummy

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02341A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Schlampenladen

Good Vibrations

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02342A

2002 Advertising Merit Award

Quadrant Communications / Mumbai

Toshiba India

Blurred Sticker

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02343A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Ellicott City Infiniti

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02344A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW X5

Contour Map

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02345A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02346A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02347A

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